Sharp Might Exit Rear-Projection TV Market.

Following reports on decline of RPTV sales, Sharp's president announced that the company is considering an exit from the market due to rising demand and lower prices on LCD and Plasma TVs.

"We will review the necessity of rear-projection TV," President Katsuhiko Machida told journalists on the sidelines of the consumer electronics trade show IFA late on Saturday.
"Rear projection is popular because it delivers large displays at lower cost, but the cost of LCDs and plasma TVs is getting lower and lower. That's why we started to wonder if we should really continue rear projection," he said.

Mr Machida specifically mentions about the demand on 45-inch and "even" 65-inch LCD TVs.
He also said that company will cut the price of its Aquos 65-inch LCD TV to be competitive with similarly sized Panasonic Viera TH-65PX500 plasma TV which is offered at 40% less than Sharp's 65-incher.

Source: Reuters