Morel Vario On-Wall Speakers

Morel, known for its speaker drivers, is presenting a somewhat interesting idea in their new Vario line of on-wall speakers that are flexible in terms of size. So, you can pull those speakers from the sides so its length matches that of the plasma screen. Honestly, I have no idea why would someone be interested in such design. I think it is just a way of having something "different".
Although, these are on-walls, specs are promising: frequency range - 30Hz-20000Hz, sensitivity - 89Db, nominal power - 200 Watts with peak at 1000Watts. And to top this off, Morel offers a subwoofer that matches Vario speakers by design - technical and aesthetically.
Source: AVRev.com
Product page: Morel