A Scratch-Less Disc

A little tweak can do a lot of good. That is a case with a Scratch-Less Disc. The company named after its invention is claiming a method that will make an optical disk virtually scratch proof. To achieve this they added little bumps on the perimeter of the disk that prevents the surface of the disk to touch hard surfaces. It is all shown on the picture. All I can say is idea sounds and looks great. Will big guys pick this up?

Source: CDFreaks
Product page: Scratchless-Disk