Thursday, January 12, 2006

PRESS RELEASE: Sony Announces New Home Theater Systems

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Feature Ability to Create Custom Home Entertainment Environment

Sony Electronics unveiled three home theater systems that help simplify integration into the home. They include an integrated home theater system and two component-based systems.

Every room is not created equally and in order to get the best performance from a home theater system, speaker set-up takes on an important role. With this in mind, Sony's Digital Cinema Auto Calibration (DCAC) helps simplify the set-up of a new home theater system while providing optimal performance.

This simple auto set-up feature uses the included microphone to measure speaker distance, level and frequency, automatically calibrating the listening environment to accurately optimize the sound field.

"Many people do not realize the importance of setting up a home theater system correctly," said Philip Abram, vice president of marketing for Sony Electronics' Home Products Division. "The DCAC eliminates the guess work while helping to compensate for acoustic deficiencies in the room."

Integrated System Provides Form and Function
The DAV-DX255, a five-disc, slot loading DVD 5.1 surround sound system provides a flexible way to set-up the system to achieve optimal performance. With Sony's multi-speaker formation function, you can select from seven different speaker formations.

Whether all of the speakers are kept in the front of the room or in a more traditional surround sound system formation the DAV-DX255 system can be adjusted to conform to the listening environment. All of these speaker formations are selectable from an on-screen display detailing speaker placement.

The DCAC technology ensures that speakers are optimized for the room configuration providing a rich and enveloping sound.

Additionally, this powerful 1000-watt home theater system includes an audio input for connecting and listening to digital music stored on portable audio players. For improved compressed audio clarity, Sony's digital signal processing circuitry and 32-bit S-Master´┐Ż digital amplifier technology helps achieve a more accurate sound. Another feature is a music/movie mode that automatically optimizes sound quality for music or movies by adjusting bass levels and cross-over frequencies.

The DAV-DX255 system will be available in March for about $300.

5.1 Component Home Theater Systems
The new HT-DDW700 and HT-DDW900 component home theater systems offer the versatility of separate components with the convenience of having a receiver and speakers in one package. The receivers offer 800 watts and 900 watts of power, respectively. They come replete with five satellite speakers and 8-inch subwoofer. Both models also offer DCAC technology (microphone included) to automatically calibrate the speakers to the listening environment.

The HT-DDW900 system also offers dual HDMI connections so it can pass-through high-definition digital video signals from HD cable and satellite boxes, as well as HDMI-capable cutting edge DVD players like Sony's DVP-CX995V 400-disc DVD changer.

According to Abram, "this one cable, all-digital high-resolution video and multi-channel audio interface offers the best digital connection possible."

Additionally, the HT-DDW900 system offers two optical, one coaxial digital, two component, and 5.1 multi-channel inputs.

The HT-DDW700 and HT-DDW900 systems will be available in March for about $200 and $300, respectively.

Posted by Mike at 11:30 AM
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