Movie Theaters Start Thinking

Movie theaters started to think about making more revenues by providing services rather then blaming studios for bad movies and jamming cell phones in the theaters. By 2007, movie theaters want to provide sports and a relaxed environment with hot dogs and beer thus creating the environment that stadiums provide.
Here is a quote:

"We want to transition our theaters from being traditional movie theaters to being community entertainment destinations, and what better way to do this than sports?" said Shari Redstone, president of the National Amusements Inc. Theater chain.

and

"We are not just putting the game up on the big screen but making the experience like being in fen Park," Redstone, a Red Sox fan, said. "The experience is more important, really, than what you are showing."

Very nice. Finally!

Source: Reuters